WRITTEN BY: LIZA BLAKE
Named after one of the biggest rehab clinics in Europe, Priory, made up of Brandon Rush and Kyle Sears, hail from the PNW creative art mecca of Portland, Oregon. Formed in 2009 and signed to Warner last year in 2014, 2015 is looking to be an even greater year for the duo. Having their well known electro pop single ‘The Weekend’ drop less than a year ago, they are already past 10 million plays on Spotify and are continually climbing the charts while establishing a name for themselves. The bands smooth, savvy synths and groovy, lullaby-like guitar riffs will help you go up on any weekend of the year. Best accompanied with long road trips with emotional scenery that captivate your soul or late night chill sessions that take you deeper than any ocean. The boys grew up constantly encompassed by an eclectic collection of music. With parents in both families being musicians, the boys had access to multiple decade's worth of music expanding through a variety of genres and styles. At their studio in PDX they have an impressive 1000+ collection of vinyl’s that likely surpass that of your grandparents. Including some rare first edition copies of records such as ‘Sex Pistols - Never mind the Bullet’. One of many favorite records being Bill Evan’s Symbiosis which was recorded in 1974 with jazz bassist Eddie Gomez. Brandon loves simply adores this record for ‘its sense of discovery and teenage angst’ which he does his best to channel into his own writing. Writing and recording everything themselves in their own studio in Portland; the band has spent countless hours perfecting and honing their craft to make it an especially rare formality. ‘There’s something about showing up every day that makes a big impact in our music’ says Kyle about having a space of their own. ‘It's nice, you know, having your own space. We control the environment we spend most of our waking lives in.’ Everything the band does creatively has been out of a place they created for themselves. They eventually built their first studio themselves after both boys had quit their day jobs to pursue music full time, which was during a very rough time in both of their lives. ‘ At one point I was selling plasma to pay for my meals.’ Which Kyle now sports in the form of a dollar sign tattoo over his plasma scar. As most of us have a very specific creative vision to exude a certain aesthetic, the band very much has a unique vision and various influences for themselves. A lot of Priory’s influence comes from popular media outlets such as tumblr or netflix where they use photographs and film to inspire the feel of their sound. ‘I feel like tumblr would explode before I reached the end of the inspiration it has to offer.’ says Brandon. Yet popular culture certainly isn’t the only place to find inspiration. Brandon also finds various types of lyrical inspiration in literature (such as Kurt Vonnegute) and within his own life experiences to draw from, whilst Kyle prefers to watch episodes of Twilight Zone or old Western’s to kick start his creative process. The thought provoking and deliciously bizarre ideas and references helps him to come up with his own set of ideas to help create the strangely addicting sound they have maintained today. Even more so, the band continues to set themselves apart from the conformed normality of most electro-pop acts. When it comes to performing live, they "get nasty. We don't play to backing tracks because we want the set to feel alive and fun." They continue to add, "it's good to play a set that keeps you on your toes." Sounds like if you are ever up for an unforgettable show full of unpredictable chaos that will leave you aching for more, their show is the one to ultimately witness for yourself. Yet as fanatically wild as their on stage presence may appear to be, their life outside the studio and offstage is quite the polar opposite of what some may think. On the weekends, the duo regales themselves by hitting the city life for a bit before binding themselves to their couches and...their clothes? Brandon explains his version of a Sunday afternoon that of a "preparatory one. I'm weird about clothes and stuff so I like making sure my jackets are ready and steamed." Whereas Kyle keeps it simply relaxed by "hanging out and watching football." But now that the boys are returning to tour very soon, they have nothing but a slew of dates to prep for. The boys have an over abundant amount of festivals/shows on their roster this summer including Governors Ball and Bonnarooo that you won’t want to miss. They will also have a few shows in Canada and dates along the west coast of the US in April that you can easily grab your tickets to. Nothing says "spring break" more than attending a one of a kind Priory show that will leave you completely taken aback in immense admiration.